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Packaging 101

By on January 11, 2016
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by Judy Ellis, Wirejewelry.com

Wire Jewelry Tip for January 11th, 2016

Packaging 101 by Olena Bugrimenko

Today’s tip comes from our good friend – Olena Bugrimenko. She gives us a few tips on how to make a great first impression with our jewelry packaging!

Olena Says:
Olena Burgrimenko

I’m taking packaging seriously, very seriously. I believe that there is only one chance to make a first impression and the first impression in an order delivered by mail will be made by package. More than that, I’m making and selling jewelries and very often people are buying it for a special occasion. It could be as “casual” as Valentine’s Day or as unforgettable as wedding. So I really want to make it unique. However, it does not mean that packaging must be expensive.

Of course, the best deal you can get is by buying larger quantities. This is what we all do from time to time. I also got the rule to go to the local stores after big holidays – usually, you can get pretty good deals there with up to 50-60% off for beautiful boxes and ribbons. Michael’s, AC More, Christmas Tree Shop – those are my favorites.

For example, for these beautiful boxes I paid $.50. There were 3 pieces in a package, so it is about 17 cents per box.
package01

This box is very nice for small jewelries like bracelet or earrings. It has a screen cover, which makes it really unique and extremely easy to work with – I do not even have to open a box to see what is inside! I bought them in the Michael’s Craft Store for $12 per 30 boxes ($.40 per box). package02  package03

It may look like I’m paying a bit more than I could, but I really want to make that first impression. Also, I do not have to buy large quantities in the local stores to get a good deal – all I need to do is just keep an eye on sale coupons and do not forget to visit them after big holidays. Having my supply small gives me more flexibility money wise, more packaging variety (means more fun to me) and also helps me to keep my closets unclogged.  package04 package05

You can also get great deals on jewelry pouches and gift boxes on our site – Take a look!

Happy Wrapping!

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One Comment

  1. avatar

    Helene Dworski

    January 13, 2016 at 7:08 am

    The problem with buying random packaging is that you lose the ‘branding’ recognition. You want people to recognize you, not only by your work, but by your packaging. That means you have to have consistent packaging. For example you will always recognize Tiffany by the blue box or Amazon by the smile on the box. It’s important to keep a similar thread throughout. Packaging is an excellent way to cement your “brand”. It may cost more but if you do buy in bulk, it is cost effective.