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Daily Wire Tip Sept. 11: Home Jewelry Party Tips
Daily Wire Jewelry Making Tip for
September 11, 2010
Question:
If I’m going to do a Home Jewelry Parties and have invited approximately 10 guests, how much jewelry should I have on hand to sell? Or should I have them just order from my display?
-Bonnie in Lake Wales, Florida
Answer:
Congratulations, Bonnie!
Now, by inviting only 10 guests, be prepared for about 3 to 5 people to actually show, as on average, only a third of the invitees will make it–life happens–so invite a few more, or ask your friends to bring friends.
As far as how much jewelry to have on hand, it really doesn’t matter. You can take orders from the stock you bring and from photos of past items that have sold; you may even bring some loose cabochons and suggest order options to your potential customers. I would have a nice selection of the things you enjoy making, as well as “impulse buys” like simple earrings.
The most important things are to present both your work and yourself in a friendly but professional manner, and make sure every person takes at least two business cards with them.
Last of all, have fun! No one in the room knows more about you and your work than you do!
Answer contributed by Dale “Cougar” Armstrong
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Jane Elizabeth
September 11, 2010 at 8:55 am
The first home jewelry party I had was combined with a wine tasting. I took enough jewelry to cover a buffet table (like the ones you’d use at a show). Additionally I had “for order only” designs in copper and brass. I had invited 30 people and 15 showed up. Most of my sales came from the impulse earrings Dale mentioned but I also took three orders. I agree with Dale that you can count on about 50% showing up, but if those 50% all purchase something or pass along your name then you are still ahead! Besides, if you hadn’t had the party you wouldn’t have sold anything! Good luck on your parties Bonnie!
Lynn
September 11, 2010 at 2:43 pm
What a great idea! I was not even thinking about holding a jewelry party. Any type of party, you always invite as many people as you can and ask them to bring a friend. Ms. Dale is correct in the number of people that will attend. We all have been invited to something and “life happens” and we don’t attend.
Thank you for a great idea!
Happy Creating!
Lynn
Betty
September 11, 2010 at 6:52 pm
When you are just starting out like I am, there are so many questions such as this one that Bonnie asked. As for me…I bought the Definitive DVD’s, and they have answered a good many of those questions for me. I am sooo glad I got them, and would recommend them to all newby jewelry designers like myself. Hugs to you Dale & WS for all you do to educate us.
dalecgr
September 12, 2010 at 11:53 am
Hi Betty, I am so pleased that you are finding so many answers and new ideas with The Definitive Guide! The Faculty Members and I had a difficult time getting ALL of that information on just 3 DVDs!!
All my best,
Dale
Anne Duffy, Austalia
September 12, 2010 at 5:23 pm
Congratulations on taking this step. From experience 30 to 50% of people invited turn up with 50% of these making purchases, usually lower priced items such as earrings. Ask for a deposit on orders as frequently customers have second thoughts and you can be left with a piece you wouldn’t normally have created.
I use these events as feedback to find out what setting/stone appeals to the majority.