Our mistakes and how YOU will benefit

Hey –

Its Brandon again.

You know, there’s hardly anything in greater demand than easy, understandable, complete information about really important stuff! Don’t you agree?

OK, so what wire jewelry information is “Really Important?” Answer: Anything somebody wants to know right now. That’s especially true when they’re wire jewelry makers. When you’re surfing the web what are you thinking? Are you thinking “Gee, I hope I’ll find some massive website with every conceivable detail about wire jewelry and I’ll be so royally confused, that I still won’t be able to find the answer?”

Of course not. Here’s what you’re thinking: “I just hope I can find a site that’ll give me the lowdown about wire jewelry making, real fast, so I can get on with the important part of making my project!”

When you find the website, magazine article, DVD or guide that gives you exactly that, you stop looking. You print it out, bookmark it, read it. And you feel satisfied that you’ve finally found what you’re looking for.

We, here  at Wire-Sculpture.com have been doing some deep contemplation about ourselves as a company. We’ve given much thought to what we were when we started this company and where we’ve come in the past several years.

When you’ve got your pliers in your hands, and you’re about to create your bail and you suddenly have a question about your project, we want you to know where you can turn to find the answer. We want to be that one place that is bookmarked and you automatically turn to.

So, what does that mean to you?

Wire-Sculpture.com is taking a step back and really evaluating our thinking, our presentation and our overall business scope –  We are giving you MORE of what YOU want!

That’s exactly right. If you are thinking  “hey, I really wish that they had this” or “if they had this it would make my life so much easier” or “I just wish that I could find ALL my wire jewelry supplies at one location for an affordable price” then, you’ll be glad to know that during the next few months we’ll be working our tail ends off making these things happen for you. We’ll be eating, sleeping and breathing the concept of giving you MORE of what YOU want!

Let me give you a few examples:

1- In an effort to get back to the “real roots” of Wire-Sculpture.com we realized that we’ve turned into more than just a “wire jewelry” company. We’ve actually branched out into many areas of jewelry making in general. Well, we want to be the #1 place to go for wire jewelry information and products, so that YOU as a Wire Jewelry Artist can get everything that you need without spending hours on end trying to find it! So in the near future we’ll be liquidating ALL of our products that are not related to wire sculpture. We’ll liquidate these items at ridiculously low prices so that we can quickly “clean up” our inventory and get back to the basics!

2- Let’s face it, some of our products are extremely hard to find! You can go try and find a cabochon and all of the sudden you feel like Alice in Wonderland trying to find your way back home. And let’s not even talk about how hard it is to find the right size snap set or other findings on our site! We’re going to SIMPLIFY the way that our categories and products are laid out. You’ll be amazed at the ease of use when we redo a few of our hard-to-use categories!

3- In this economy we’re all worried about the cost of materials to create our jewelry. Are you really able to get supplies at prices that will produce a profit when it comes time to sell the jewelry to your clients? That’s a darn good question. The answer is YES! And Wire-Sculpture.com is going to help facilitate this. In the near future you’ll be able to see a dramatic price decrease in all of our jewelry wire and other jewelry supplies! That’s right, sterling silver, argentium silver and gold filled all at dramatically lower prices!

4- We’ll be adding several new Designer Series Categories! These one-of-a-kind products will give you that special  touch for many of your jewelry making projects. If you’re looking for a unique cabochon or other stone to compliment your designer piece of jewelry you’ll find plenty of options in these categories.

5- Okay, now let’s get down to the meat and potatoes of this whole email. Up until now we’ve been “A SOURCE” for your wire-sculpting needs. We want to become “THE SOURCE” for ALL of your wire jewelry needs! How are we going to do that? Simple… by offering more qualified and useful instructions and patterns for wire jewelry projects! Yep, we’ll be adding additional instructional materials such as Books, DVDs, Webinars and One-on-One Instructions over the next few months.  And if you’re worried that it’s all going to come from me, a lowly wire worker, don’t fret! We’ll be bringing in many WIRE JEWELRY EXPERTS to assist us! These are experts that have their own Television Shows, their own Books, their own DVDS and KNOW wire jewelry inside and out!

I know that I’ve gone on and on for the last few minutes about all of these exciting changes as we strive to give you MORE of what YOU want! We’ll be sending out more information over the next few months on each of the key items I spoke about in this email. So be sure to stay tuned – you definitely won’t want to miss out on some of these exciting changes that will be taking place quickly!

As always, thanks for your time! We value you as a friend and a fellow wire jeweler. If there is anything, absolutely anything, that we can do to assist you please let me know. You can contact me directly at brandonh@wire-sculpture.com.

We’d love to hear your feedback regarding some of these changes – Click Here to tell us what you think!

Thanks!

Brandon Hutchins
Wire-Sculpture.com

3 Comments

1. 

   Frances Lediaev

   June 3, 2009 at 4:14 pm

   Brandon,
   This is great news! My stomach has butterflys just knowing you will have new designer cabochons soon and that you will be lowering your prices on wire! It is nice to have some help during this economy.
2. 

   Linda Morelli

   June 10, 2009 at 11:50 am

   Brandon, the changes you plan on making sound wonderful! I’ve had your site on my bookmarks for months, but will move it to the top for my future jewelry wire-making needs. Looking forward to the change. Thanks!
3. 

   Nan Thompson

   June 23, 2009 at 7:55 pm

   I can’t wait…. In the economy we can use all the help we can get. The site looks wonderful, clean and neat… On pins and needles waiting to see the additional changes and goodies…